When Popularity of Mobile Games Continues to Rise, but Smartphone Business Weakens

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If we look at the recent times, Smartphone-based games are indeed trending among young and old. The variety of types of games available makes this not boring. But who would have thought amidst the increasing popularity of mobile games, the smartphone business trend actually declined.

KOMPAS.com - The smartphone business that is declining at this time in fact does not affect the interest of users to play games through the mobile platform. Research results from the video game metadata company, EEDAR and Tower Sensor market research company found that the mobile gaming industry increased from the previous year.

This research was conducted in the United States and Canada. Of the 283.1 million smartphone users, 210.9 million of whom are game players. This figure increased five percent from the previous year's estimate. Based on a research report titled "Deconstructing Mobile & Gaming Tablet 2019", this figure also represents nearly 75 percent of total smartphone users in Canada and the United States.

According to the research, the accessibility of mobile games is the main force behind its rapidly growing popularity. The users are now facilitated by the existence of a smartphone that can be used to play games anywhere and anytime. This research shows that Android devices are still the most popular devices used to play mobile games. This is because Android smartphones have a wider price range on the market, so users have more choices. Unlike iOS, which is only in a certain price range.

In addition, this research also reveals the habits of users in both countries in playing mobile games. The age of children, both in the United States and Canada, is known to play mobile games more often through tablet devices. Recorded there are about 83 percent of children there using tablets to play games while only 54 percent of teens or adults who play mobile games through this device. While teenagers and adults tend to choose to play mobile games on smartphone devices. Recorded as many as 92 percent of teens and adults choose to play games via a smartphone.

While specifically for the United States market, eMarketer research institutes also predict an increase in the number of game players on mobile devices for the next few years. Currently there are around 143 million cellular gamers and it is predicted that by the end of 2019 it will be predicted to reach 148 million. This figure is also predicted to continue to grow until the next 2022, as collected in KompasTekno from Phone Arena on Saturday, January 19, 2019, yesterday.

Source: KompasTekno