Samsung: Vendors Who Play At Low Prices Will Not Be Long

Image Source: Samsung Newsroom

Today's competition smartphone is very harsh, and no doubt a less healthy game was done in order to dominate the market. The diverse user segmentation of Smartphones does make Smartphone vendors have to think more so that their products can become excellent. One of the leading vendors, Samsung, gave a pretty harsh opinion about this.

Oik Y., - Tekno Kompas - IM Marketing Director of Samsung Electronics Indonesia, Jo Semidang, said that the company prefers to put forward the overall benefits that are presented to consumers, rather than engaging in price war and specifications. "Players in the low-cost age is not long because it attracts consumers who are only loyal to the price. Once there is a cheaper, he moved. And so on until unconsciously he was kicked from the market. Meanwhile, we play long-term, "said Jo in an interview session after the launch of Galaxy A6 smartphone and Galaxy A6 Plus in Uluwatu, Bali, Tuesday May 8, 2018.

Jo Semidang. Image Source: Liputan6

The "overall benefit" of a smartphone that Jo refers to is the utility that the phone can give users, beyond the internal components such as processors, RAM, and storage media. He cited the virtual assistant features Bixby Vision embedded Samsung in Galaxy A6 and Galaxy A6 Plus. 

Bixby Vision is able to translate text through the camera in real time making it easier for users who are traveling abroad. "As a vendor, we are giving value added, more value," said Jo. "So, rather than just comparing the specification alone, there are other things beyond that that fit our target market. It's about the totality of experience."

Image Source: Wccftech

Head of Product Marketing IM Business of Samsung Electronics Indonesia, Denny Galant, said competition in the market is a good thing because it encourages innovation and ultimately will benefit consumers with more and more choices are present. On the other hand, Denny believes education conducted by his side of the overall benefits of the smartphone will be able to lead consumers to glance at the advantages of Samsung smartphone products.

"In the end, consumers are decisive and we believe consumers know which one is the best," he called.

Source: Tekno Kompas